i love a good problem

Let me put my insight and strategy expertise to work for you. Here are some of the things I can help you with:

human insights research —

understanding the people or experiences at the core of your business

services: ethnographic research (IDIs, group conversation, digital ethnography, netnography), patient and HCP journey mapping, personas and behavioural segmentation 

innovation research — 

developing actionable, strategic insight to help you design next-in-class experiences, services, or products 

services: service design, problem (re)framing, competitive and comparative scanning, socio-cultural scanning,  opportunity framing/ creating and setting strategic vision

other areas of support— 

human-centered design + design thinking training

workshop design + facilitation

thought leadership

editing + report writing